What We Do
Solutions
Industry
Platform
Maximize Creative Impact
Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence
Engage Audiences Everywhere
Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network
Gain Creative Clarity and Control
Centralize content assets, media distribution and rights information for greater creative control
Simple, Accurate Payroll
Distribute accurate production payments for everyone with ease–from talent to crew and vendors
Account for Every Production Cost
Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals
Advertisers
Media Agencies
Creative Agencies
Production Studios
Broadcaster & Publishers
CREATE
DISTRIBUTE
OPTIMIZE
Asset Management
Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value
XR Distribution Network
Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more
Creative Intelligence
Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence
Professional & Creative Services
Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis
Payments & Residuals
Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions
Production Accounting
Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations
Solutions
Maximize Creative Impact
Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence
Engage Audiences Everywhere
Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network
Gain Creative Clarity and Control
Centralize content assets, media distribution and rights information for greater creative control
Simple, Accurate Payroll
Distribute accurate production payments for everyone with ease–from talent to crew and vendors
Account for Every Production Cost
Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals
Industry
Advertisers
Media Agencies
Creative Agencies
Production Studios
Broadcaster & Publishers
Platform
CREATE
DISTRIBUTE
OPTIMIZE
Asset Management
Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value
XR Distribution Network
Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more
Creative Intelligence
Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence
Professional & Creative Services
Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis
Payments & Residuals
Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions
Production Accounting
Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations
Insights
About Us
CONTACT
SUPPORT
SIGN IN
Newsroom
Industry majors develop TV ad tech standards
Advanced Television
6/9/2023
IAB Tech Lab's Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards
Yahoo Finance
6/6/2023
Ads still cast more men than women despite diversity push
Campaign live
5/5/2023
Diversity efforts lose ground in soft economy
Insider Intelligence
3/7/2023
Super Bowl Spots Had More Black Performers, Extreme Reach Finds
Broadcasting Cable
2/22/2023
Who Do We See and Hear in TV & Video Ads?
Marketing Charts
1/30/2023
After Vows Of More Diversity, TV Commercials And Digital Ads Are Getting Whiter, Survey Says
Forbes
1/26/2023
Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks
Marketing Profs
1/25/2023
Study holds up a mirror to video ad creative’s lack of diversity & backwards movement
The Drum
12/27/2022
TVB and Ad Council partner with local TV stations to prevent drunk driving over the holidays
Yahoo
12/21/2022
Drive growth, spend less, respect the planet & encourage diversity – is it possible?
The Drum
12/16/2022
Diverse representation in video ads receded in 2022, analysis finds
Marketing Dive
12/14/2022
Ad diversity quantified – it’s going backwards
Warc
12/14/2022
Actors of color appeared in ads less often this year than in 2021
Ad Age
12/13/2022
Gamut Capital Management to Acquire Extreme Reach
Martech Series
9/8/2022
What Marketers Can Learn From Formula 1 Racing
Ad Exchanger
8/26/2022
Connected TV’s Share of Ad Impressions Remained Strong in Q2
Video Nuze
8/10/2022
Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions
Next TV
5/25/2022
CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Media Post
5/25/2022
Syndication is the Perfect Place for Addressable Experimentation
Next TV
5/24/2022
Standing with Ukraine: Extreme Reach
Ihaf
3/21/2022
Ad Companies, Businesses Continue To Shutter Services In Russia
Media Post
3/16/2022
How the Advertising Industry Can Really Help Ukraine
Adweek
3/15/2022
+
Load more