Navigating the 2024 Political Ad Campaign Trail
Insights & Trends
•
Related articles

shots Magazine's Big Night Out
shots Magazine's Big Night Out
At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions
12/4/2025


CTV and Linear Ad Delivery Belong Together
CTV and Linear Ad Delivery Belong Together
Living room viewers see one screen, advertisers still see two.
12/2/2025

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs
Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs
Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.
9/3/2025