

Bringing Creative In-House? Read This First.
Bringing Creative In-House? Read This First.
XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.


Captions Speak Louder Than Words
Captions Speak Louder Than Words
There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.


5 Must-Haves for Talent Payments in Uncertain Times
5 Must-Haves for Talent Payments in Uncertain Times
With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.


Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)
Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)
XR’s James Levy and Haleon’s Purbasha Misha shared how they’ve tackled the complex challenge of managing content rights across global teams.


Closing the Loop: Creative Control at Cannes Lions 2025
Closing the Loop: Creative Control at Cannes Lions 2025
Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative


Global Rights: The Strategic Center of Creative Control
Global Rights: The Strategic Center of Creative Control
James Levy, SVP of Global Customer Success at XR, shares how leading brands are turning Global Rights Management into a strategic advantage.