Tasked with improving content efficiency across five markets, the brand needed a clear view of what content was being used—and what was going to waste.

XR stepped in with cutting-edge Asset Matching technology to reveal that 90% of production content was never used. The result? A data-driven roadmap to re-use assets, optimize future spend, and drive smarter marketing investments.

This case study shows how the brand transformed production strategy, saved hundreds of hours in manual work, and turned waste into opportunity.

‍