Creative is the New KPI
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Building a Sustainable Ad Ecosystem with Creative IDs
Building a Sustainable Ad Ecosystem with Creative IDs
At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.
Watch Video: Meet RX
Watch Video: Meet RX
The world’s first real-time, AI-driven global metric for measuring representation
Greater Inclusivity. Better Results.
Greater Inclusivity. Better Results.
Meet RX: A New Industry Metric for Representation in Advertising and Creative Content
10/7/2024