Newsroom

How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis

After Harris Entered, Democrats Outspent Republicans on Presidential Ads by $460 Million

4 Charts Reveal What's Happening With US Presidential Ads in Swing States

Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard

New Score Uses AI to Rate Brands’ Inclusivity in Advertising

The Wall Street Journal

Artificial intelligence to analyze inclusivity of ads for new index

Ads Remain Focused on Persuasion Despite Need for GOTV

Campaigns & Elections

Wnuk Joins Kinsella At XR For SVP Role

Radio + Television Business Report

NBCU Wants To Standardize The Pain Of Creative Ad Delivery

Creative IDs Are Coming – Here’s What To Expect

The State of U.S. Presidential Campaign TV Ads in 4 Charts

GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty

Report: People Of Color Well-Represented In Olympic Ads

Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism

In A First, Half The Athletes In The Paris Olympics Will Be Female

Advertising gold: 7 campaigns that got it right

Cannes Lions 2024 Takeaways and Insights from Ad Executives

Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

XR and AD-ID team up for better cross-platform ad experiences

5 Key Takeaways from IAB Tech Lab Summit

Cannes 2024 Costs—Pitch Deck Reveals How Much Brands Pay to Advertise At Festival

How does Canada fare when it comes to accessible TV advertising?

Media In Canada

XR Accessibility Report Shows Only 17% of Global Advertisements Utilize Any Kind of Accessibility Features

Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity

XR Extreme Reach CEO Appointed to Ad Council Board of Directors

Clock is ticking on the heavy bet made by ESPN, Fox and WBD

Sports Business Journal

How AI Is Transforming Their Sectors in Order to Super Serve a Broader Customer Range

How OpenAI’s Sora Video Tool Could Change Hollywood

What this year’s Super Bowl ads said about diversity, influencers and commerce

Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming

What Are You Most Excited About For 2024, Part 2

Extreme Reach Rebrands as XR and Hires New Unit President

Louisa Wong Named CEO of Extreme Reach

Gamut Capital Management to Acquire Extreme Reach