Join XR in Cannes 2026
Preview the New XR Platform
The XR team will be giving an early look at our new platform and latest product innovations built to take the chaos out of advertising operations and save marketers money. From bids and budgets to talent pay and ad delivery, XR connects the moving pieces that power modern campaigns.
Live from Cannes: The shots Magazine Podcast
shots Magazine and XR will host a podcast series at Cannes, bringing together CMOs, creative directors, production heads, and senior advertising leaders to discuss the ideas and trends shaping our industry. We’ll be recording from the XR | shots Le Studio on La Croisette, opposite the Palais.
Here are the details:
- Hosted by Danny Edwards and Jamie Madge, co-editors of shots Magazine
- Recording takes place June 22–25, with segments released throughout the festival
The shots | XR Podcast interviews are currently all booked up. Look out for them being released during Cannes' week.
XR | shots Magazine Beach Party on Thursday, June 25th
The shots party has become one of the most in-demand events of the week, bringing together more than 2,000 (yes!) senior creatives, brand leaders, agencies and production companies for a memorable night to close out the festival.
You can catch a glimpse of last year’s party here.
Unfortunately, the XR | shots VIP passes are fully booked. Please contact your XR rep to get on the waiting list.
Who We Roll With
