Centralizing Creative Operations to Drive Scale, Speed & Savings

The Challenge:
One of the world’s largest beverage advertisers was drowning in complexity. Dozens of brands. Dozens of agencies. Scattered creative assets. Fragmented processes. Inconsistent reporting. Unpredictable costs. Talent rights were a liability. And deploying ads across screens—from Linear TV to Streaming—only made things worse.

The result? Compliance issues, mounting inefficiencies, wasted costs and penalties that hit the bottom line.

Learn how XR helped the global advertiser transform creative operations and drive business results.