Insights

XR Pay is the only major commercial crew app available for both iOS and Android

Living room viewers see one screen, advertisers still see two.

Digital Asset Management (DAM) systems were meant to simplify marketing operations.

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

Captions are no longer optional. They are essential to making sure your message is seen, understood, and remembered, regardless of where or how it is consumed.

XR supports in-house creative teams with a platform and people expertise to scale productions without headaches.

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

With union rules, usage rights, and fast-moving timelines, the right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

XR’s James Levy and Haleon’s Purbasha Misha shared how they’ve tackled the complex challenge of managing content rights across global teams.

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative

James Levy, SVP of Global Customer Success at XR, shares how leading brands are turning Global Rights Management into a strategic advantage.

See how XR can help you win at Cannes by closing the gap between creative and ROI