Insights

INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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INSIGHTS

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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Insights

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Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.

7/11/2024

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Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.

5/23/2024

Creative is the New KPI

Make Creative the New KPI

5/13/2024

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And the winner is?

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.

3/14/2024

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2024 Super Bowl ads skew more male and more youthful

Explore our Super Bowl Ads Analysis, revealing trends in age, diversity, gender expression, skin tone, and accessibility compared to industry benchmarks.

2/12/2024

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How AI is Transforming the Way We Measure Data at XR

Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.

2/7/2024