Creative Control

Creative Identification

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Global Creative ID: Total Visibility. Smarter Assets.

XR’s Creative Identification powers version control, consistency and creative intelligence at scale.

With universal IDs, global registry assignment and AI-powered metadata tagging, the XR platform keeps your assets organized, ready to deploy and easily trackable as they move across platforms and screens.

Track, Organize and Control Every Creative—Everywhere

Global Registry Integration

Automatically generate and assign industry-standard identifiers like AD-ID and clock numbers for consistency across media channels. XR's built-in registry assignment maintains compliance and streamlines media distribution globally without manual errors or delays.

AI-Driven Creative Tagging

Automate metadata tagging, transcription and descriptions with AI—reducing manual work and boosting searchability. Easily find, repurpose and track creative with enriched context and asset intelligence.

Metadata Management & Taxonomy

Customize metadata fields, upload bulk files or manually edit asset data to match your workflow. XR gives you full control to manage and organize assets with a seamless taxonomy—at any scale—within a fully searchable library.

Unique Global Creative Identification

Each asset is assigned a unique global ID through XR’s structured system—enabling easy search, grouping and tracking across campaigns and platforms. Link parent and child ad versions for full visibility—ideal for global and dynamic creative—so you always know what’s running and where.

Metadata screen for a 30-second Road Trip commercial by General Good
Metadata screen for Road Trip video ad with digital campaign thumbnail
Metadata screen for Road Trip video ad with digital campaign thumbnail
Metadata screen for Road Trip video ad with digital campaign thumbnail

Key Capabilities

Asset Discovery

Say goodbye to scattered assets and siloed teams. Discover your assets instantly—centralized, searchable, and always in your control. Learn more

Workflow Management

Streamline creative distribution with secure sharing, automated QC, built-in transcodes, reslating, rights checks, and a complete audit trail. Learn more

Global Rights Management

Manage talent costs and rights with connected data, a centralized compliance calendar, and proactive alerts—ensuring on-brand usage everywhere. Learn more

Asset Upload & Storage

Easily upload, securely store, and archive creative assets with drag-and-drop simplicity and enterprise-grade protection. Learn more

Trends, Insights & Case Studies

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Putting Carbon Tracking in the Creative Workflow

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5 Misconceptions About Accessible Advertising

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INSIGHTS & TRENDS

Reach and Engage Live Event Audiences Across Platforms

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