Creative Transcoding
Creative Transcoding for Every Format and Screen
Ensure creative perfection across every screen and optimize ads for every format with built-in transcoding.
XR encodes and transcodes assets directly from the master file, preserving the highest quality, while ensuring content integrity and compatibility for every format and platform—from broadcast TV to CTV and digital.
Key Capabilities
Linear TV
Deliver ads to every linear destination with speed and precision. Connect teams and streamline workflows with built-in tools for quality control, asset access, and approvals. Learn more
Digital Ad Serving
Ensure precise delivery and maximize performance with third-party digital ad serving. Distribute and personalize creative across CTV, digital video and display through an independent, MRC-accredited solution. Learn more
Radio, DOOH & Print
Reach audiences across radio, cinema, out-of-home, and print through a global network of 50,000+ media endpoints. Learn more
Closed Captioning / Audio Descriptions
Make your content accessible to all. Add closed captioning, subtitles, and audio descriptions to reach wider audiences—including those with hearing or vision impairments, or viewers watching without sound. Learn more
Traffic & Network Clearance
Launch with confidence through expert support for network clearance and traffic. Ensure accuracy, compliance, and timely delivery across all media markets. Learn more
Global Rights Management
Distribute video ads globally with confidence—backed by built-in rights management that ensures every asset runs where, when, and how it should. Learn more
