Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
Woman with hearing aid

Captions, audio description and other inclusive features do more than tick a compliance box—they turn missed impressions into meaningful results. Brands that caption see higher watch-times, stronger recall and instant access to the 1.3 billion people often left out of the conversation.

Explore the 2025 Global Ad Accessibility Report—the only global report tracking accessibility adoption across 100+ markets and 11.8 million ad deliveries. Discover who’s winning with accessibility, where gaps still cost reach and how you can turn inclusion into a growth strategy.

What you’ll find inside:

  • Year-on-year trends across 11.8 million ad deliveries, revealing shifts in brand behavior, broadcaster support and regulatory pressure
  • Actionable insights from 15 key global markets, showing where accessibility is driving real results and where brands are missing out
  • Practical benchmarks to help brands, agencies and broadcasters identify gaps, unlock growth and prioritize inclusive media delivery at scale

Ready to turn accessibility into a competitive advantage?
Download the report and see where your next opportunity lies.

Download The Report