Maximize Yield, Optimize Viewer Experiences
Increase Inventory Value & Impact with Creative Control
Deliver an exceptional viewer experience while ensuring ad quality, brand safety and relevance—all critical factors for driving ad revenue and retaining audiences.
XR empowers publishers and broadcasters with full creative control, streamlining content management and delivery to optimize every ad experience, from live to on-demand.
One Solution for TV, Video, Streaming, CTV, Display, DOOH & Beyond
Seamless Connectivity, Effortless Control
XR's supply path optimization moves creative from completion to distribution with ease and efficiency.
Transform your creative operations with an integrated, automated and centralized platform to streamline management of creative assets, at scale across your ecosystem.
Creative Perfection, Every Time
Eliminate compliance risks and guarantee creative excellence with advanced pre-delivery checks.
Our platform evaluates both master assets and formatted encodes, ensuring flawless ad quality before creative is distributed to TV broadcast networks, streaming publishers, digital platforms and beyond.
Live Moments, Big Opportunities
The world’s top streaming platforms and leading TV broadcast networks trust XR for their most high-profile live events.
XR is the only platform capable of delivering live events seamlessly across both linear and digital channels—bringing high-stakes ad moments and premier content to any screen, anywhere in the world.
Supporting Capabilities
XR Live Tag
A breakthrough solution designed to bring real-time, dynamic ad serving to live sports, news, and events—without sacrificing creative quality.
Creative Identification
XR makes it easy to find, group, and track global creative—fully aligned with registries like AD-ID and built for VAST 4 /VAST addendum to ensure transparency and control at scale.
Brand Safety
Protect brand integrity with built-in compliance and creative intelligence that analyzes and scores content before it goes live—ensuring every asset meets brand standards.
Scaled Distribution
Highly scaled and accelerated omnichannel execution and creative discovery with always-on access to an organized ad library.