GLOBAL RIGHTS MANAGEMENT

Take Control of Your Creative Assets

Unlock the full potential of your content.

As brands expand across platforms and markets, rights management is no longer optional—it’s essential. Billions are invested in creative each year, but without proper control over where, when, and how content can be used, those investments are at risk. The XR Global Rights module can help you eliminate rights violations, reduce compliance risks, and maximize creative reuse at scale.

Reduce costly rights violations

Reclaim visibility and control across markets

Accelerate campaign activation with compliance built in

Empower marketing, legal, and production teams with shared insights

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Optimize Creative Investments with Global Rights Management

In today’s fragmented ad ecosystem, managing content, talent and rights often relies on outdated, manual processes. XR changes that—integrating talent and rights data directly into the creative workflow to ensure you know when, where and how every asset can be used.

The result? Greater compliance, reduced risk and maximum value from every rights investment.

Integrate Rights Information Into Your Workflow

Eliminate Compliance Risks

Prevent costly usage rights violations, reduce legal and reputational risk and stay compliant with automated rights tracking and expiration alerts.

Maximize Asset Utilization

Easily extend, renew, and repurpose content across multiple markets and media for optimal impact and efficiency.

Optimize Workflow Efficiency

Centralize access to contracts, rights data and audit trails—ensuring complete creative control and transparency with global rights management.

Seamless Integration

Sync data across all XR solutions for a unified, connected platform that spans talent payroll, rights management and media distribution.

Streamline Distribution

Integrate effortlessly with existing digital asset management systems, providing real-time rights visibility and accessibility.

Boost ROI on Talent & Rights Investments

Unlock insights into creative effectiveness, asset utilization and performance for improved impact and financial outcomes.