INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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INSIGHTS
New

CTV and Linear Ad Delivery Belong Together

Living room viewers see one screen, advertisers still see two.

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INSIGHTS
New

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

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Insights

Leaf
Leaf

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence.
3/20/2025

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.
1/15/2025
View of US Capital at night
View of US Capital at night

Navigating the 2024 Political Ad Campaign Trail

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races
7/4/2024
Two videographers filming a person in a studio with professional lighting and camera equipment.
Two videographers filming a person in a studio with professional lighting and camera equipment.

Connecting the Dots to Boost In-House Agency ROI

Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.
5/23/2024

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025
Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025

Videos

Case Studies