Navigating the 2024
Political Ad Campaign Trail
Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races
Campaign Smarter
Partner with XR to reach and connect with voters across every channel and platform. XR provides a single solution for political campaigns, delivering ads quickly to audiences across linear TV, CTV, digital, plus more.
Quickly adapt creatives for every screen and launch ads quickly and seamlessly with fast trafficking.
XR's MRC-accredited ad server integrates with all publishers and DSPs, ensuring you can reach voters at scale.
Reach more voters with accessible ads — XR ensure ads are optimized with closed captioning and audio descriptions.
Reach audiences with precision and effectively target by state, city, DMA and zip code.
Integrate QR codes into your ad messaging to promote registration, donations and drive engagement.
Power Campaigns Across All Channels
Proven Political
Expertise
- 1,000+ political ad campaigns delivered for over 250 customers
- Powering more than $1 Billion in political ad spend
- Member of American Association of Political Consultants (AAPC)
- Proud sponsor of C&E Reed's Awards and the AAPC Pollies
Political Perspectives
Watch the Webinar:
- What makes political advertising different
- How to achieve reach and relevance across audiences & platforms
- Using data to evaluate, optimize and drive ad campaign results
- The importance of independent, trusted media partners and ad servers
Political Creative Pulse
- See the leading issues for Democrats and Republicans, week to week
- Track Ad Sentiment for each party over time
- Monitor trends in "attack" ads
- Understand creative messaging themes in key swing states