2025 Super Bowl Ads Decoded

What We Do

CREATE

DISTRIBUTE

OPTIMIZE

Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value

XR Distribution Network

Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more

Creative Intelligence

Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence

Professional & Creative Services

Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis

Payments & Residuals

Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions

Production Accounting

Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations

Solutions

Maximize Creative Impact

Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence

Engage Audiences Everywhere

Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network

Gain Creative Clarity and Control

Centralize content assets, media distribution and rights information for greater creative control

Simple, Accurate Payroll

Distribute accurate production payments for everyone with ease–from talent to crew and vendors

Account for Every Production Cost

Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals

Industry

Broadcaster & Publishers

Platform

CREATE

DISTRIBUTE

OPTIMIZE

Asset Management

Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value

XR Distribution Network

Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more

Creative Intelligence

Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence

Professional & Creative Services

Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis

Payments & Residuals

Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions

Production Accounting

Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations

Insights About Us

CONTACT SUPPORT SIGN IN

2025 Super Bowl Ads Decoded

Insights & Trends

The Cost of Creative Chaos: Lean Times Demand Optimised Operations

Economic downturns demand greater efficiency, challenging marketers to maximise impact and scrutinise everything, including creative operations.

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times

4/16/2025

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report.

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