Control your data and content with ease – all from a single platform
XR drives global content activation, greater control and mitigates risk with assets centralized in a single platform.
We simplify the complexities throughout the creative lifecycle, enabling teams to manage, organize, access and distribute assets more effectively–maximizing the power of their content.
Organize & Share
Organize, share and track creative assets across diverse teams and a complex media landscape seamlessly and securely with a consolidated content library.
All assets and data are centralized for easy management and protection against fragmentation
Secure access for permissioned in-house teams and external partners safeguards content and usage
Intuitive catalog creation, backed with AI, enables robust search to track and access assets quickly
From past to present, built to archive and process large volumes of physical and digital assets for control and transparency
Teams from anywhere in the world, both in-house and external, can access approved content from a central asset library
Manage & Control
Manage brand assets and the rights that go with them by linking compliance information with every creative, delivered to every screen.
One source for all assets with rights management built-in, tracking licenses, usage, copyright
Campaign workflows are integrated with rights data, monitoring for usage and expiry of live content across campaigns
Teams know exactly which assets are available and in compliance, minimizing the risk of costly rights violations and promoting asset reuse
Payment metadata and rights information locked to each unique creative guarantees accurate payroll according to contract details
Centralized collection of all rights data and production guidelines, agreements and contracts, streamlining options for renewals and extensions
Business affairs with a global team to provide localized guidance across market regulations
Accelerate & Collaborate
Drive greater collaboration across teams with efficient workflow automation and a centralized platform, expediting speed to market and driving optimized content management.
Common workspace where contributors across creative and media teams can communicate and effectively manage content
Standardized system of record to organize and track assets and govern usage with built-in audit trails
User-defined permissions based on team and roles to enable full control and oversight
Secure cart checkout and approvals process for workflow automation and transparency
Connect assets and data from other essential systems via API or custom integrations
Insights & ROI
Gain data-driven clarity with a comprehensive view into asset activity, content usage, adaptations and creative analysis.
Automated audit trail of important data such as use cases, estimated savings and project details for tracking and analysis
Maximize the value of produced content by identifying opportunities for content re-use
Access data and insights for a unique view of global asset utilization, production ROI, usage and rights compliance
Understand key trends across creative assets with scaled AI-analysis that evaluates visual and audio elements such as skin tone, gender expression, age, disability, body type, sustainability, accessibility and more
Explore the XR Platform
Creative Intelligence
Creative analysis at scale that unlocks a cross-dimensional view of creative to drive greater relevance, resonance and results.
XR Distribution Network
Global omnichannel delivery, uniting automated and trusted linear TV delivery, independent and MRC-accredited digital ad serving, plus other traditional channels.
Professional & Creative Services
Comprehensive production services and business affairs ready to support critical phases of the creative lifecycle, from ideation to execution and analysis.