Moving Creativity Forward
Drive consumer behavior, purchases and
market growth with powerful creatives.
From concept to execution and analysis, we help agencies bring creativity to life. XR’s platform enhances control throughout the creative lifecycle, simplifies operations, supports productions behind the scenes and unifies critical data to unlock breakthrough creative intelligence.
Power Your Creative with XR Platform
XR’s global platform connects data across content, media and productions to fuel creativity that drives meaningful connections between brands and audiences.
All Creative Assets in One Place
Centralize assets to create a single record of every piece of creative, making it simple to archive and organize your current and historical content.
XR provides a single source of truth for all creative assets, both digital and physical. By connecting data on the backend, we make assets easily accessible, shareable and deliverable to internal and external teams, ensuring brand consistency and driving greater creative control.
Intelligence that Leads the Way
Gain a deep understanding of your creative composition at scale. Use detailed creative intelligence to see how people are represented in your campaigns and monitor content against DE&I, ESG and accessibility goals.
Track where and when assets are utilized, access cross-channel insights, and identify opportunities to enhance diversity and inclusion in your creative strategies. XR’s platform tracks content usage to help inform future production costs and reduce carbon footprint. It leverages AI to analyze visual and audio creative characteristics across key dimensions: Race & Ethnicity, Gender Expression, Age, Disability, Body Type, Accessibility and Sustainable attributes, plus more.
Rights & Payments Made Easy For All Productions
Let us handle the intricacies of production and vendor payments, market regulations and rights management, so you can focus on what you do best: creating impactful content.
XR handles all business affairs and manages payments for talent and vendors, serving as the employer of record. We ensure prompt payment for everyone—whether union or non-union—while controlling usage and rights to support compliance.
Creative Optimized for Engagement
Maintain creative integrity and create content that connects more effectively with your audiences.
Whether it’s checking quality before deployment, enabling personalization, localizing content for different markets or adapting for accessibility (closed captioning, subtitling and audio descriptions), XR ensures creative is optimized, cleared for launch on time and distributed as intended to achieve the optimal experience.
Global Technology Platform & Consultancy in One
XR’s scaled platform is backed by built-in expertise and professional services, with proven knowledge and strategies to guide you through the complex creative lifecycle.
Comprehensive quality control ensures creative meets exact specifications for every screen, format and platform. Our services include versioning, localization, transcoding, global quality checks, captioning, subtitles, tagging, watermarking–delivering confidence and consistency to media owners.
Post-production services enhance inclusivity, audience engagement and drive performance. Our creative services support multiple phases of the production journey, providing creative adaptations such as localization, accessibility (closed captioning, subtitles and audio descriptions), QR codes for DRTV, end-frames, editing, plus more.
Guidance and expertise help content meet network clearance and regulatory requirements across local and global markets, effectively mitigating risks and preventing campaign delays. Usage rights data connected to media delivery further protects ads from running out of compliance.
Full-service support provides accountability and efficiency in the delivery of creative content. We work directly with stations and media teams to provide precise traffic instructions and key flight information, ensuring materials are accurate and delivered seamlessly prior to airing.
Strategic partnerships and integrations drive enhanced business value for our customers globally, supporting campaign priorities such as brand safety, viewability, identity, campaign management and personalization.
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