Global, cross-platform ad delivery
XR scaled global distribution network connects creative to media, aggregating data across trusted linear TV delivery, independent and MRC-accredited ad serving, and other channels.
Global Scale
We give advertisers every opportunity to connect with audiences.
50,000+ destinations across broadcast, digital publishers, streaming platforms, social, audio and DOOH, plus more.
Video is in our DNA– Unite TV and Digital
We simplify cross-platform advertising by uniting creative assets, quality control and workflow automation across linear TV delivery and digital ad serving.
XR’s unique ecosystem brings creative and media together onto a single platform, centralizing all creative assets, breaking down traditional silos, accelerating campaign launch and consistently delivering video content of the highest quality on time, everytime–across any screen.
XR’s centralized asset library simplifies advertising workflows, making creative sourcing, global quality control and omnichannel ad delivery seamless.
Uniting assets, data and media enables better control for local, national and global campaigns. XR’s exclusive integration of rights management tracking across linear and digital advertising gives brands greater visibility over assets, mitigating compliance risk and costly penalties.
Workflow efficiencies save time, money and reduce errors. We seamlessly connect creative to media, enabling automatic tag distribution, minimizing file rejection fees, and reducing campaign delays. Our Campaign API enables swift campaign changes, creative swaps, and more.
Full-service account management and intuitive self-service solutions are backed by 24/7 support. Our consultative team includes local language experts to provide global campaign guidance and a range of professional and creative services.
Trusted, Independent
Digital Ad Serving
XR’s independent, MRC-accredited ad serving solution delivers high-quality creative on every screen, supporting IAB digital formats across CTV, online video, display and more.
Serving as the single source of truth for creative distribution, XR enables precise ad tracking with metadata–measuring delivery, performance and providing impression-level data and granular reporting across content and media.
With creative at the heart of XR, we make ad quality, brand safety and relevance top priorities–protecting against fraud, localizing and personalizing content and enabling automatic transcoding that meets publisher specs across all markets.
Independent, MRC-accredited measurement
Privacy compliant (GDPR, CCPA, COPPA)
Targeting and personalization by daypart, geo, sequential messaging and creative versioning
Attribution and conversion tracking to key KPIs
Automatic and precise transcoding to all specs
Auto-Creative optimization by Click-Thru Rate (CTR), Video Completion Rate (VCR) or Conversion Rate
Interoperability for measurement, brand safety, and more
Prisma and Google Ads Data Hub integrations
Unified digital & linear TV delivery
Advanced creative intelligence
Usage rights tracking across screens
Centralized creative library for all media assets and data
Dedicated support for managed and self-serve customers
QR Codes for performance TV
Creative tracking with recognized market standards such as AD-ID, among others
The Industry’s Most Reliable TV Ad Delivery Network
XR’s global platform connects directly to post-production houses and all TV media destinations for seamless and flawless execution, ensuring every piece of creative is handled with precision.
Our trusted ecosystem successfully delivers linear TV advertising for any format and length–from :05, :15, and :30 second spots to longer-form content. Advertisers, agencies and media owners benefit from always-on access to content assets, along with a suite of tools for streamlined workflows, quality control, content reviews and approvals.
Comprehensive quality control with built-in approvals and reporting
End-to-end traffic services and network clearance
One place to review spots, place orders and track uploads/deliveries
Automated file uploads and conversions
TV delivery status and proof of delivery confirmation
TV distribution beyond traditional linear, including paid programs, DRTV & PSAs
Nielsen Commercial Watermark auto-encoding
Ad-ID integration, plus asset code creation for the UK and Europe
Automated media planning data integration with Mediaocean
Creative asset workflow efficiency and usage rights management
Global Technology Platform & Consultancy In One
XR is the only platform that automatically connects cross-platform media distribution to creative assets, talent payments and rights data at scale, driving greater brand and campaign control.
Comprehensive quality control ensures creative meets exact specifications for every screen, format and platform. Our services include versioning, localization, transcoding, global quality checks, captioning, subtitles, tagging, watermarking–delivering confidence and consistency to media owners.
Enhance inclusivity, audience engagement and drive performance. Our platform supports creative adaptations such as localization, accessibility (closed captioning, subtitles and audio descriptions), personalization, QR codes for DRTV, plus more.
Guidance and expertise help content meet network clearance and regulatory requirements across local and global markets–effectively mitigating risks and preventing campaign delays. Usage rights data connected to media delivery further protects ads from running out of compliance.
Full-service support provides accountability and efficiency in the delivery of creative content. We work directly with stations and media teams to provide precise traffic instructions and key flight information, ensuring materials are accurate and delivered seamlessly prior to airing.
Strategic partnerships and integrations drive enhanced business value for our customers globally, supporting campaign priorities such as brand safety, viewability, identity, campaign management and personalization.
Explore XR Platform
Creative Intelligence
Creative sits in the center of XR’s ecosystem where billions of data elements are interconnected in our global platform, unlocking intelligence that moves creativity forward.
Asset Management
Centralized assets to manage, organize, share and distribute content more efficiently and compliantly–while maximizing creative value.
Professional & Creative Services
Comprehensive production services and business affairs ready to support critical phases of the creative lifecycle, from ideation to execution and analysis.