Move Productions Forward
Get the technology, experience and expertise to manage advertising and entertainment payroll, and financial operations for every production.
XR enables advertisers and entertainment studios to focus on crafting impactful experiences while we handle the complexities of production. From onboarding, payroll and accounting, to business affairs and employment regulations, we enable seamless operations and compliance behind the scenes.
Whether you're orchestrating entertainment or in-house brand productions, we help you greenlight with confidence, produce with precision and wrap with success.
Power Every Production with XR
XR’s technology and team of experts enable productions to operate on schedule, on budget, and in compliance, supporting accurate, reliable and efficient production operations from onboarding to payroll and finance.
Seamless Onboarding,
Reliable Payments
Trusted, employer-of-record payroll for union or non-union talent and crew across advertising and entertainment productions
Integrated rules engine empowering calculations for tax, labor and industry regulations
Faster starts and hiring at scale with digital onboarding, accessible from anywhere
Digital time cards to manage hours to gross, backed by customized approval workflows
Accelerated turnaround times for residual payments with immediate access to data
Compliance Assured,
Budgets Optimized
Let us handle the complexities of compliance, liability and cost savings, so you can focus on your production.
Our expert services guide you through health benefits, market regulations and production incentives that protect people, productions and boost your bottom line.
Dedicated team of experts ensure compliance across complex bargaining agreements (SAG-AFTRA, AFM, ACTRA, UDA)
Significantly reduced risk with expertise in labor relations, tax and benefits
Protect people and productions with health and workers' compensation insurance
Optimize budgets with production incentives across the U.S. and Canada
Account for Every
Production Cost
Gain the financial clarity to manage productions smoothly and responsively with our proprietary accounting software.
We ensure seamless accounting with real-time access, reporting and financial control, allowing you to track every dollar throughout the entire production journey.
Track actual costs against production budgets
Plan and forecast with confidence
Streamline visibility with custom, scheduled reporting
Connect payroll, purchase orders, vendor payments and accounting data to manage the overall financial health of your production
Easily keep costs up to date to monitor budgets and cash flow through financial dashboards
Multiple general ledger integrations ensure seamless connectivity
Get More Out of
Every Production
Maximize the value of your productions with the depth and breadth of our services.
Creative is at the center of XR. We enable greater control over creative assets, seamless ad distribution across channels and scaled production analysis and creative intelligence.
Archive and organize your current and historical production assets with XR’s digital and physical storage
Mitigate risk by connecting talent payments and usage and rights information to TV and digital advertising
Unlock production trends, analyze benchmarks and compare historical data
Gain a single view across multiple productions with aggregated data across financial performance, budgets, payroll, plus more
Inform future productions, asset reuse and creative decisions with intelligence
Proven Expertise, Trusted Service
Industry Expertise
Our team has accumulated years of experience in entertainment, advertising and productions, maintaining current knowledge on payroll and residuals, tax incentives, labor relations, healthcare, complex bargaining agreements (SAG-AFTRA, AFM, ACTRA, UDA) and more.
Production Incentives
Explore production incentives across cities, states and countries to make informed decisions about where to locate your project and how to maximize your budget.
Trusted Business Affairs
In-house expertise for local market regulations and guidelines to enable compliant campaigns, plus guidance and support for talent negotiations, casting, contract prep, music licensing and publishing, plus more.
Go further
