XR and The Female Quotient Logos

Introducing RX, a New Industry Metric for Representation in Advertising and Creative Content

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View of 3 women with XR's RX Score visualized on top.
View of 3 women with XR's RX Score visualized on top.
XR Political Creative Pulse
BUILDING A BETTER WAY TO CREATE

XR is a global technology company that powers the creative economy.

XR moves creativity forward – uniting data at scale across content, media and productions to maximize business value through intelligence. 

XR Platform

XR’s platform empowers thousands of brands, agencies, publishers and studios to create, distribute and optimize advertising and productions that reach and engage audiences–on any screen, anywhere in the world.

The world’s largest brands trust XR to share their stories

140 Markets
Delivering content at global scale
$100B+
in media and
production spend
$1.5B
In payments for talent, cast, crew and vendors