Command Your Content.
Protect Your Brand.
Act With Confidence.

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Creative Control Starts Here

Take full command of your operations with XR’s creative management platform—a centralized hub that transforms how brands, agencies, publishers and studios view, manage and control what is happening across assets, campaigns and geographies.

By centralizing assets, managing rights with precision, and empowering faster, smarter workflows across teams and regions, XR helps customers act with clarity, consistency and compliance.

Dashboard with video ad thumbnails; overlaid UI elements

Smarter Asset Discovery

All Your Creative, One Intelligent Library

No more blind spots or searching across silos. With AI-powered tagging, universal creative IDs and organized assets, teams can instantly find, adapt and distribute content—with speed and precision.

Centralized and organized searchable asset library

XRID: one ID to track every version

Auto-tagging for fast discovery

Seamless Global Asset Collaboration

Connected Teams,  Consistent Creative

Enable brand and agency teams to work together across regions and departments—sharing, versioning, localizing and distributing content at scale while maintaining brand integrity.

Cross-functional access and collaboration

Format, localize and caption for every market

Streamlined, omnichannel ad distribution

Digital asset management interface with back to school images and approval history

Integrated Rights & Compliance

Built-In Protection, Asset-Level Control

Talent and rights tracking by asset

Expiry alerts and usage calendars

Compliance tools across regions

Every asset is usage-tracked, rights-managed, cleared and expiration-aware—reducing risks, minimizing costly fines and maintaining compliance. XR links all metadata, talent and licensing to keep you in control, so you know where, how and when your assets are being used.

Workflow Automation & Smarter Creative Management

Move Faster.
Work Smarter.

Automate and optimize every facet of creative operations. With AI-driven intelligence and integrated workflows, you can achieve the control you need to accelerate speed to market, reduce waste, and turn creative data into actionable insights that drives better business results.

Workflow automation and version control

AI-powered creative analytics

Master transcoding and less hops across the supply chain

Rocky canyon with green vegetation and narrow river between steep cliffs

Success Spotlight | CPG: Beverage Brand

You Can Only Optimize What You Can Control

Discover how a global beverage brand centralized creative operations—united assets, rights management, approvals and ad distribution—to drive scale, speed and savings.

View Case Study