CREATIVE  Intelligence

Brand Impact

Drive Brand Impact and Fuel Growth with Intelligence

urn insight into action with data intelligence that sharpens strategy, refines messaging and drives resonance. XR’s AI-powered platform analyzes billions of ads to deliver creative intelligence—evaluating effectiveness, representation, sustainability and more.Boost relevance, build resonance and create content that generates revenue. XR’s AI-powered platform analyzes billions of ads to deliver the creative intelligence that fuels growth—uncovering what works across effectiveness, representation and sustainability.

With analysis at scale, XR provides industry and market benchmarks—giving marketers the visibility to track trends and make data-driven creative decisions.

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Creative Effectiveness

Understand what makes your creative work—with measurable insight at every stage. XR’s Creative Effectiveness Index (CX) analyzes how well your ads engage and resonate with viewers by evaluating key elements such as emotional storytelling, visual impact, call-to-action strategies and inclusivity.

Measure effectiveness pre and post-launch to guide creative decisions

Identify which ads are more likely to drive audience connection

Continuously optimize messaging for greater impact and relevance

Creative Representation

Benchmark representation in your advertising against both internal goals and broader industry standards. XR enables brands to evaluate inclusive attributes across key markers—driving greater audience resonance and supporting more representative content.

Evaluate and track on-screen presence across key talent by age, gender expression, skin tone and body type

Benchmark performance against industry norms and representation objectives

Strengthen brand authenticity and maximize reach through inclusive storytelling

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Sustainability

Ensure your brand is aligned with evolving consumer expectations around environmental responsibility. XR analyzes both the sustainable themes in your messaging as well as the carbon footprint of creative asset delivery.

Evaluate how sustainability is represented in your content

Track and report emissions tied to campaign deployment

Benchmark sustainability performance across industries and markets

Creative Delivery

Gain visibility into how your creative is activated across channels. XR provides a clear overview of delivery performance and deployment timing, ensuring campaigns are launched efficiently.

Monitor delivery activity across campaigns, media and markets

Identify deployment lags that can impact campaign effectiveness

Optimize delivery strategy to drive stronger engagement and impact

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Accessibility

Evaluate how inclusive your creative is for people with hearing or vision impairments. XR provides visibility into how accessible your content is across global markets—supporting alignment with CSR goals and helping brands reach broader audiences.

Identify gaps in accessibility features like captions, audio descriptions, and visual clarity

Ensure content is inclusive to viewers of all abilities

Promote content equity across platforms and geographies

Report

The largest brands and publishers trust XR to deliver creative across every screen 

XR distributes 80%+ of Super Bowl ads and campaigns for 90% of the top 200 global advertisers.