Brand Impact
Drive Brand Impact and Fuel Growth with Intelligence
Turn insight into action with data intelligence that sharpens strategy, refines messaging and drives resonance. XR’s AI-powered platform analyzes billions of ads to deliver creative intelligence—evaluating effectiveness, representation, sustainability and more.Boost relevance, build resonance and create content that generates revenue. XR’s AI-powered platform analyzes billions of ads to deliver the creative intelligence that fuels growth—uncovering what works across effectiveness, representation and sustainability.
With analysis at scale, XR provides industry and market benchmarks—giving marketers the visibility to track trends and make data-driven creative decisions.
Creative Effectiveness
Understand what makes your creative work—with measurable insight at every stage. XR’s Creative Effectiveness Index (CX) analyzes how well your ads engage and resonate with viewers by evaluating key elements such as emotional storytelling, visual impact, call-to-action strategies and inclusivity.
Measure effectiveness pre and post-launch to guide creative decisions
Identify which ads are more likely to drive audience connection
Continuously optimize messaging for greater impact and relevance
Creative Representation
Benchmark representation in your advertising against both internal goals and broader industry standards. XR enables brands to evaluate inclusive attributes across key markers—driving greater audience resonance and supporting more representative content.
Evaluate and track on-screen presence across key talent by age, gender expression, skin tone and body type
Benchmark performance against industry norms and representation objectives
Strengthen brand authenticity and maximize reach through inclusive storytelling
Sustainability
Ensure your brand is aligned with evolving consumer expectations around environmental responsibility. XR analyzes both the sustainable themes in your messaging as well as the carbon footprint of creative asset delivery.
Evaluate how sustainability is represented in your content
Track and report emissions tied to campaign deployment
Benchmark sustainability performance across industries and markets
Creative Delivery
Gain visibility into how your creative is activated across channels. XR provides a clear overview of delivery performance and deployment timing, ensuring campaigns are launched efficiently.
Monitor delivery activity across campaigns, media and markets
Identify deployment lags that can impact campaign effectiveness
Optimize delivery strategy to drive stronger engagement and impact
Accessibility
Evaluate how inclusive your creative is for people with hearing or vision impairments. XR provides visibility into how accessible your content is across global markets—supporting alignment with CSR goals and helping brands reach broader audiences.
Identify gaps in accessibility features like captions, audio descriptions, and visual clarity
Ensure content is inclusive to viewers of all abilities
Promote content equity across platforms and geographies
Key Capabilities
Rights & Compliance Management
Connect creative to compliance—protecting brand integrity, managing rights, and reducing risk with full visibility, all powered by intelligence. Learn more
Explore Production Intelligence
Measure what matters—amplify brand impact with AI-driven insights into effectiveness, inclusion, and sustainability to drive deeper resonance. Learn more
The largest brands and publishers trust XR to deliver creative across every screen
XR distributes 80%+ of Super Bowl ads and campaigns for 90% of the top 200 global advertisers.
