Super Bowl Ads Decoded
Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
The Super Bowl represents the pinnacle of advertising, where brands showcase their most impactful creative to global audiences.
XR’s AI-powered creative intelligence suite, XRIQ, helps brands maximize creative value for greater impact.
Super Bowl Ads Decoded incorporates XRIQ’s RX metric to measure inclusivity across age, gender expression, skin tone and body type, while the new CX metric evaluates creative effectiveness by assessing attention, brand visibility, emotional connection as well as accessibility and sustainability.
What’s Inside the Report?
XR’s Super Bowl Ads Decoded Report delivers AI-powered insights from an extensive analysis of the Big Game’s advertising:
3 Years of Super Bowl ads
150 creatives
90K data points
Benchmarked against 1m+ ads
See how the Super Bowl scores as a showcase for inclusivity and impact.
Download the Report