World trade has increased 20x over the past 40 years. Was this simply due to a growth in population? Perhaps an ingenious invention was a larger contributing factor?

Andy Hopkinson, Strategic Director at Extreme Reach, discusses the pivotal role played by “the box” (shipping containers) in revolutionizing how goods are transported from one corner of the earth to the other. Hopkinson draws parallels between the profound impact of "the box" and how Extreme Reach is replicating its success across the marketing supply chain - an industry plagued by fragmented processes and disjointed systems.

Key Takeaways:

• "The box" revolutionized global trade by standardizing shipping containers, reducing handling costs by 97%, and facilitating an efficient global exchange of goods.
• By replicating the success of "the box", Extreme Reach is shaping a more connected and efficient future for marketing supply chain.
• Brands can now understand what % of ads are wasted, the demographic of featured talent, as well as the carbon footprint of each campaign.
• Extreme Reach ultimately gives teams the necessary control and visibility to make smarter business decisions.
• Less hands. More brains!

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