Data and AI aren't just tools – they're at the heart of everything we do at XR Extreme Reach. From optimizing omnichannel distribution to championing sustainability, Data and AI drive every aspect of our operations. Andrew Blake, Director of Data and AI, takes us on a journey through the core principles of our approach to data and the transformative potential of artificial intelligence

Key Learnings:

Connected data drives true ROI.
Data is king. Yet, for many advertisers, gathering individual data sets from disparate sources can be like trying to solve a puzzle with missing pieces. Each fragment provides valuable insights, but without connection, the full picture remains elusive. 

AI enables content analysis at a vast scale.
Year on year we’ve been seeing an exponential growth in content creation. As a result, analyzing such volumes of creative assets manually has become impossible. AI allows us to get really rich data from many components of each asset providing unique insights for optimization.

Creative is the New KPI
Historically, the focus has been on media planning and performance, but there’s a lot more to do here. A robust measurement framework for the creative is needed for advertisers to understand the qualities of a successful or unsuccessful ad.    

Watch the full video to see how all of these can be leveraged in your advertising today.

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