While many countries around the world celebrate International Women’s Day on March 8, the US recognizes March as Women’s History Month, a time to acknowledge women’s social, political, scientific and cultural achievements. In the face of continued gender inequality and other intersectional battles, marketers are valuing the accomplishments of women via various campaigns. We highlight a few noteworthy spots.

Beyond Motherhood
On the heels of Black History month, lingerie brand, Love & Nudes continued to shed light on the health-care inequalities plaguing women of color in a powerful two-minute spot. Lansinoh’s “Stand With the Mothers” campaign aims to innovate breastfeeding and postpartum products while simultaneously fighting for the rights of new moms.

Power and Strength
Mercedes-Benz released a sixty-second spot arguing that instead of constantly striving to shatter glass ceilings, women should “Be one of many” when it comes to success and opportunities in all areas of life. MTV paired with Pakistani-American filmmaker Sinda Agha to create “The Waves,” a film inspired by a Virginia Woolf poem that acknowledges the Pain Gap, a bias in the medical community that leads to women’s physical agony being ignored, mistreated or misunderstood. Google’s “31 Days of Women” videos spotlight female creators from a variety of industries, such as film, fitness and gaming. Ford released a tongue-in-cheek ad,“The Ford Explorer Men’s Only Edition,” which praises essential automotive-industry inventions by women, from windshield wipers to rearview mirrors. And Nissan INFINITI teamed up with Waze in a “Pave It Forward” campaign highlighting national landmarks that honor historical female figures and women-owned businesses via pins on the map’s interface.

Equal Rights
Beer wouldn’t exist without women. Yet the industry has long alienated or objectified the very people who were among the first to brew it. Miller Lite worked to rectify this wrong in its hilarious “Bad $#!T to Good $#!T” spot featuring comedian Ilana Glazer. Bose hopes to solve the music industry’s staggering gender gap—fewer than 3% of pop songs from the last 10 years were produced by women—with its “Turn the Dial” initiative. British fitness apparel brand Gymshark hopes to knock out the fitness industry’s gender bias with “We, the Changemakers,” and Telemundo wants to rewrite the rules for women in sports with an emotional spot called “Es Momento de Cambiar el Juego” (“It’s Time to Change the Game”).

Women’s History Month will conclude at the end of March, but fighting for the equal rights of women around the world is a continuing battle. Marketers are setting the stage with ongoing activations for this and other important initiatives.