Connect with XR at Cannes Lions 2025

Creative success has always started with the idea. But in today’s marketing environment, where speed, scale and accountability define success, the differentiator isn’t just the idea—it’s how that idea gets managed, optimized and scaled. The next wave of performance marketing isn’t just about media—it’s about optimizing creative operations.

What's Changing:

Disjointed workflows, outdated systems, siloed data, rights issues and manual processes are stalling even the best campaigns and putting brands at risk. And CMOs are feeling the pressure to deliver more value with less and faster—without sacrificing brand safety or creative excellence.

What's Needed:

A strategic shift from siloed execution to unifying all assets and distribution into fully integrated creative operations.  

That means:

• One connected platform from concept to distribution and analysis

• Centralized assets and distribution for greater control and brand governance

• Visibility into rights, asset utilization and compliance  

• AI-powered intelligence that links creative to ROI and drives data-driven decisions  

What XR Delivers:

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments.  

Our AI-powered platform helps enterprise brands eliminate inefficiencies, accelerate time to market and deliver measurable business results. From global content distribution to automated payments and scaled creative intelligence, XR makes the complex simple—replacing manual workflows with seamless orchestration from idea to impact.

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Bottom Line:

Stop thinking of creative operations as back office—
It’s your next competitive edge.

📍Join us at MediaLink Beach in Cannes to explore how Creative Control drives creative performance.