As advertising evolves, the fusion of AI, automation, and human insight is redefining how brands connect with diverse audiences. The Impact Era is a six-part interview series from Beet.TV and XR, filmed at CES 2025, exploring how technology is reshaping inclusivity—helping brands measure and achieve authentic representation while preserving the human connection essential to trust and impact.

Featuring expert insights from leaders across media disciplines—including CTV, creative intelligence, advertising holding companies, retail media, nonprofits, and industry advocacy—this series examines how groundbreaking innovations like AI-powered creative intelligence and representation indices are transforming brand storytelling. Discover how these tools enhance creative resonance and drive meaningful marketing ROI.

Join us as we explore fresh perspectives on the future of advertising—where technology and humanity work in harmony to build more inclusive, effective, and trusted messaging and creative advertising for brands.

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AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch

While AI has made significant headway on the creative side of advertising, its potential for measuring and optimizing ad performance is just beginning to be realized.

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Albertsons Taps Generative AI for Personalized, Diverse Advertising

‍As marketers seek to put the best products and solutions in front of increasingly diverse shoppers,  a big grocery chain is turning to generative AI.

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Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham‍

Efforts by businesses to promote diversity, equity and inclusion are undergoing a significant shift after a Supreme Court ruling in 2023 struck down affirmative action policies at U.S. universities.

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XR Sees AI-Powered ‘Creative Intelligence’ As The Future Of Advertising

‍The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used. This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key.

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Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings

‍An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partnered with The Female Quotient to launch a new measure called RX, or Representation Index, aiming to improve how inclusivity is measured in media.