Analyzing Diversity, Equity, and Inclusion in advertising campaigns has historically been extremely difficult to track.

The sheer volume of talent, assets, and media channels, coupled with the importance of accurate evaluation has made it almost impossible for global brands to assess and monitor DE&I representation effectively.

XR, in collaboration with dentsu & Tag’s Di technology stack, has built a revolutionary solution that harnesses the power of AI to accurately analyze DE&I, at scale.

Our machine learning technology and proprietary AI models are trained to recognize and classify various aspects of diversity, including;

• Race & Ethnicity
• Gender Expression
• Age
• Disability
• Attire
• Body Type
• Setting
• Activity

All of this rich data is aggregated and then surfaced across an array of personalized and intuitive dashboards and reports. Brands now have unprecedented insight and control to ensure future ad campaigns are aligned with their company’s DE&I targets.

The collaboration between XR & dentsu represents a game-changer in the realm of AI and DE&I for the advertising industry. Having already analyzed millions of assets for some of the largest global brands, our partnership continues to pave the way for a truly inclusive and diverse future of advertising.