XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence

XR Extreme Reach is partnering with Scope3—the leading collaborative sustainability platform— to embed carbon tracking directly into the creative workflow. This integration gives brands unprecedented visibility and control over the carbon footprint of their digital and streaming TV advertising.

Why Carbon Tracking in Advertising Matters

A single digital campaign can generate 70 tons of CO₂—the same as an entire year's footprint for seven people. Industry estimates suggest that digital ads could contribute up to 2% of global emissions, fueled by energy-intensive data centers, content delivery networks, and inefficient workflows.

Most brands have limited visibility into their ad-related emissions. Assets are scattered, making it nearly impossible to measure environmental impact. XR changes that.

By centralizing creative assets, XR delivers creative intelligence across campaigns—and now, through Scope3, brands can track carbon emissions across digital assets and ad distribution, gaining granular insights by asset, campaign, platform and geography. Beyond digital advertising, Scope3 and XR plan to extend carbon emissions tracking to linear TV later this year.

Key Benefits for Advertisers:

• Take control of your brand’s carbon impact—without compromising creative quality
• Track and analyze emissions from ad content and delivery across platforms
• Align ad campaigns with environmental KPIs and ESG commitments

Watch the Video:

XR’s Director of Impact, Emma Horton, and Scope3’s Head of Commercial Partnerships, Harvin Gupta break it all down in an exclusive conversation about building a more sustainable future in advertising.

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