INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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INSIGHTS

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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Insights

Responsible Advertising Summit Panel

Defining and Embedding a Responsible Marketing Framework for Your Business

How do brands move from talking about responsible marketing to actually doing it?
12/17/2024
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Building a Sustainable Ad Ecosystem with Creative IDs

At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.
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Watch Video: Meet RX

The world’s first real-time, AI-driven global metric for measuring representation
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Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content
10/7/2024
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Explore the Power of Creative Intelligence with the Political Creative Pulse

The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail
8/28/2024
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Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.
8/14/2024

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