INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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