At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.

The world’s first real-time, AI-driven global metric for measuring representation

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.

Optimize Your Creative Investments in Challenging Economic Times 

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

Unveiling the myths that hold brands back from unlocking the power of inclusivity.

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.

Learn how the XR platform maximized content value, optimized operational efficiency and improved sustainability.