The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

Reach and engage live event audiences across platforms with XR

Here are the top takeaways, according to the XR team on the ground.

Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.

How do brands move from talking about responsible marketing to actually doing it?

At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

Learn how the XR platform maximized content value, optimized operational efficiency and improved sustainability.