Turning Chaos into Clarity: Centralizing Advertising Operations with XR

With more than 70 beverage brands across multiple global markets, this global beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

To solve these issues, the company turned to XR as its secure, enterprise-wide platform for advertising operations. Starting with TV ad delivery and talent and rights management, the partnership expanded to include traffic and payroll centralizing the entire production-to-distribution process.

By using XR as the single source of truth for all creative assets, rights data, and delivery, the brand gained:

• Complete creative visibility across brands and markets

• Standardized rights tracking and automated compliance alerts

• Smarter asset reuse and reduced production costs

• Streamlined workflows across internal teams and external agencies

Since working with XR, the company has saved over $8 million, minimized legal risks, and accelerated campaign activation- despite disruptions caused by COVID and industry strikes.