Unmatched Intelligence. Unrivaled Scale.

What We Do

CREATE

DISTRIBUTE

OPTIMIZE

Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value

XR Distribution Network

Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more

Creative Intelligence

Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence

Professional & Creative Services

Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis

Payments & Residuals

Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions

Production Accounting

Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations

Solutions

Maximize Creative Impact

Drive growth, attract audiences and achieve relevance, resonance and results with creative intelligence

Engage Audiences Everywhere

Reach audiences on any screen, in any market by leveraging the breadth and depth of XR’s global distribution network

Gain Creative Clarity and Control

Centralize content assets, media distribution and rights information for greater creative control

Simple, Accurate Payroll

Distribute accurate production payments for everyone with ease–from talent to crew and vendors

Account for Every Production Cost

Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals

Industry

Broadcaster & Publishers

Platform

CREATE

DISTRIBUTE

OPTIMIZE

Asset Management

Centralize local and global assets and rights information into a single library to control, organize and share content more effectively, maximizing creative value

XR Distribution Network

Engage audiences across any screen, any market with XR’s global distribution network–spanning linear TV, streaming, digital, print, audio, plus more

Creative Intelligence

Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking intelligence

Professional & Creative Services

Orchestrate successful productions and achieve creative goals with proven professional and creative services supporting from concept to execution and analysis

Payments & Residuals

Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions

Production Accounting

Balance creativity and finance with modern production accounting to effectively track costs, manage budgets and streamline workflows, optimizing financial operations

Insights About Us

CONTACT SUPPORT SIGN IN

INSIGHTS

New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

LEARN MORE Read now

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INSIGHTS

New

Explore the Power of Creative Intelligence with the Political Creative Pulse

The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail

LEARN MORE Read now

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INSIGHTS

New

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

LEARN MORE Read now

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Trends & Insights

News

Trends & Insights

Q2 2022 Video Benchmarks, Extreme Reach Insights

8/11/2022

Q1 2022 Video Benchmarks, Extreme Reach Insights

5/18/2022

A Look at the Upfronts

7/16/2022

Old TV Habits Die Hard, but It’s Time

7/11/2022

News from the NewFronts

5/16/2022

Cannes 2023 Panel: AI, Data & Measurement — Enabling Large-Scale Personalization

6/28/2023

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13 / 27

News

What Are You Most Excited About For 2024, Part 2

TVREV

1/24/2024

Extreme Reach Rebrands as XR and Hires New Unit President

Ad Age

1/9/2024

Louisa Wong Named CEO of Extreme Reach

Adweek

5/12/2023

Gamut Capital Management to Acquire Extreme Reach

Martech Series

9/8/2022

5 / 5

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