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INSIGHTS

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times

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INSIGHTS

2025 Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

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INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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Trends & Insights

News

Trends & Insights

Meet Kristian “Goldie” Golder, the first in a series, Meet Extreme Reach, from shots.net

1/20/2022

Beyond The Degree: Three Things I Learned When Starting My Career Journey

7/26/2023

Meet Georgie Charlish, Extreme Reach series from shots.net

7/25/2022

All Eyes on Netflix

5/19/2022

Digital Ad Spend Soars

5/18/2022

A Look at Digital Trends in the UK

3/6/2023

News

Analysis of over a million ads reveals state of inclusive advertising

Campaign Asia

12/5/2024

There are gaps in inclusivity and opportunities to improve representation to maximize ad impact and drive business growth

Cynopsis

12/5/2024

AI-powered analysis finds progress and gaps in ad inclusivity

eMarketer

12/4/2024

5 Key Takeaways from the IAB Tech Lab International Summit 2024

IAB

11/21/2024

After Harris Entered, Democrats Outspent Republicans on Presidential Ads by $460 Million

Adweek

11/5/2024

How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis

Digiday

11/5/2024

4 Charts Reveal What's Happening With US Presidential Ads in Swing States

Adweek

10/29/2024

Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

Digiday

10/9/2024