See how XR helped a leading independent agency accelerate campaign delivery, cut costs, and boost operational efficiency for 60 brands.

Faced with digital campaign delays due to fragmented tools and creative sourcing bottlenecks, the agency turned to XR for a smarter, unified solution.

By consolidating TV delivery and digital video ad serving into a single platform—with built-in trafficking and integrations with Google, Prisma, and the agency’s DMP —XR helped the agency streamline workflows, reduce fees, and go to market faster.

This case study reveals how operational innovation became a competitive advantage—and how XR evolved from vendor to essential partner.