

2025 Super Bowl Ads Decoded
2025 Super Bowl Ads Decoded
Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025


The Impact Era: Harmonizing Technology and Humanity in Advertising
The Impact Era: Harmonizing Technology and Humanity in Advertising
The Impact Era is a six-part interview series from Beet.TV and XR, filmed at CES 2025, exploring how technology is reshaping inclusivity.


Embracing the Impact Era: 2025 Ad Trends to Watch
Embracing the Impact Era: 2025 Ad Trends to Watch
The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.


It’s Game Time—Welcome to the ‘Watch Anywhere’ Era
It’s Game Time—Welcome to the ‘Watch Anywhere’ Era
Reach and engage live event audiences across platforms with XR


5 Trends from CES 2025 Driving the Next Era of Impact in Advertising
5 Trends from CES 2025 Driving the Next Era of Impact in Advertising
Here are the top takeaways, according to the XR team on the ground.


Opportunities & Trends for 2025: Rebalancing Creative and Reach
Opportunities & Trends for 2025: Rebalancing Creative and Reach
Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.