INSIGHTS
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Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS
New

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

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RX ReportRX Report
INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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Trends & Insights

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People walking

Building a Sustainable Ad Ecosystem with Creative IDs

Building a Sustainable Ad Ecosystem with Creative IDs

At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.
RX Video Thumbnail
RX Video Thumbnail

Watch Video: Meet RX

Watch Video: Meet RX

The world’s first real-time, AI-driven global metric for measuring representation
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR

Greater Inclusivity. Better Results.

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content
10/7/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.
8/14/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.

Five Ways to Make Entertainment Payroll More Efficient

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.
8/27/2024