Defining and Embedding a Responsible Marketing Framework for Your Business
How do brands move from talking about responsible marketing to actually doing it?
How Inclusive is Advertising Today?
Discover the state of inclusivity with the 2024 Global Advertising Representation Report
Building a Sustainable Ad Ecosystem with Creative IDs
At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.
Watch Video: Meet RX
The world’s first real-time, AI-driven global metric for measuring representation
Greater Inclusivity. Better Results.
Meet RX: A New Industry Metric for Representation in Advertising and Creative Content
Explore the Power of Creative Intelligence with the Political Creative Pulse
The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail