INSIGHTS
New

Explore the Power of Creative Intelligence with the Political Creative Pulse

The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail

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INSIGHTS
New

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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INSIGHTS
New

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.

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Trends & Insights

Multiple exposures of a man with different expressions in warm lighting
Multiple exposures of a man with different expressions in warm lighting

How AI is Transforming the Way We Measure Data at XR

How AI is Transforming the Way We Measure Data at XR

Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.
2/7/2024
Blurred multiple faces of a woman with red lighting effect
Blurred multiple faces of a woman with red lighting effect

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.
1/8/2024

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
1/7/2024
A person with curly hair smiles while looking at a tablet against a bright red background.
A person with curly hair smiles while looking at a tablet against a bright red background.

Brain Scans Show the Power of Addressable TV Ads

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
5/11/2023