INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

Read now
A dynamic, high-speed digital background with video thumbnailsA dynamic, high-speed digital background with video thumbnails
INSIGHTS

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

LEARN MORE
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

Read now
Close-up of a professional video camera on a film set with blurred background.Close-up of a professional video camera on a film set with blurred background.
InsightsReportsVideosCase StudiesNews

Insights

A person with curly hair smiles while looking at a tablet against a bright red background.

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
5/11/2023
Person watching static on an old TV in a dark room

A Postgame Look at Super Bowl Ads

2/14/2023
A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023

Global Streaming Options and Trends

10/18/2022

Streaming Steams Ahead—But Don’t Count Out Linear TV

3/17/2023
A person skateboards under a concrete bridge with graffiti on the pillars, in an urban setting.

Streaming Services Bet Big on Sports Globally

4/13/2023

Reports

Circles

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025
Spiral

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025

Videos

Case Studies

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour

Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
Drinks poured at a table

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Shopping basket

Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
Team looking at papers

Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation