INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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Insights

Reports

Videos

Case Studies

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
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Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
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Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
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One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
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Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
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Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation