INSIGHTS
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Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times

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INSIGHTS
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2025 Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

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INSIGHTS
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Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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Trends & Insights

Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Creative Intelligence: Olympic Ads Reveal Trends in Inclusive Content

Explore XR’s Olympic ads analysis, revealing trends in inclusive content with our AI-powered creative intelligence platform. Dive into the data now.
8/14/2024
Close-up of a professional video camera on a film set with blurred background.
Close-up of a professional video camera on a film set with blurred background.

Five Ways to Make Entertainment Payroll More Efficient

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.
8/27/2024
View of US Capital at night
View of US Capital at night

Navigating the 2024 Political Ad Campaign Trail

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races
7/4/2024
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.

Takeaways from Cannes Lions 2024

Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.
7/18/2024
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Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF — Watch the Video

Elevating Creative Effectiveness with ACIF — Watch the Video

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.
7/22/2024
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Blurred red double-decker bus speeding past modern glass buildings in a city.

Make Creative Intelligence Your New Superpower.

Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.
7/11/2024