INSIGHTS
New

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times

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InfographicInfographic
INSIGHTS
New

2025 Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

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American Football Players against a background of linear and digital video thumbnailsAmerican Football Players against a background of linear and digital video thumbnails
INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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Trends & Insights

Two videographers filming a person in a studio with professional lighting and camera equipment.
Two videographers filming a person in a studio with professional lighting and camera equipment.

Connecting the Dots to Boost In-House Agency ROI

Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.
5/23/2024

2024 Global Advertising Accessibility Index & Trends Report

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads. Download now to drive change!
5/16/2024
5/13/2024
Person in a blue dress walking on a red carpet
Person in a blue dress walking on a red carpet

And the winner is?

And the winner is?

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.
3/14/2024
Group of friends laughing and high-fiving at a sports event
Group of friends laughing and high-fiving at a sports event

2024 Super Bowl ads skew more male and more youthful

2024 Super Bowl ads skew more male and more youthful

Explore our Super Bowl Ads Analysis, revealing trends in age, diversity, gender expression, skin tone, and accessibility compared to industry benchmarks.
2/12/2024
Multiple exposures of a man with different expressions in warm lighting
Multiple exposures of a man with different expressions in warm lighting

How AI is Transforming the Way We Measure Data at XR

How AI is Transforming the Way We Measure Data at XR

Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.
2/7/2024