INSIGHTS
New

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times

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INSIGHTS
New

2025 Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

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INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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Trends & Insights
News

Trends & Insights

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Blurred multiple faces of a woman with red lighting effect

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.
1/8/2024

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
1/7/2024
Gain insights from the Procurecon 2023 Fireside Chat with XR and P&G leaders on inclusivity in marketing. Hear from Sam Latif and Andy Hopkinson. Join us!
Gain insights from the Procurecon 2023 Fireside Chat with XR and P&G leaders on inclusivity in marketing. Hear from Sam Latif and Andy Hopkinson. Join us!

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

1/8/2024
A person with curly hair smiles while looking at a tablet against a bright red background.
A person with curly hair smiles while looking at a tablet against a bright red background.

Brain Scans Show the Power of Addressable TV Ads

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
5/11/2023
Person watching static on an old TV in a dark room
Person watching static on an old TV in a dark room

A Postgame Look at Super Bowl Ads

A Postgame Look at Super Bowl Ads

2/14/2023
A person with a hand over their face is bathed in blue and green light against an orange background.
A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023