INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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InsightsReportsVideosCase StudiesNews

Insights

CES CSpace Panel

5 Trends from CES 2025 Driving the Next Era of Impact in Advertising

Here are the top takeaways, according to the XR team on the ground.
1/16/2025

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.
1/15/2025
Responsible Advertising Summit Panel

Defining and Embedding a Responsible Marketing Framework for Your Business

How do brands move from talking about responsible marketing to actually doing it?
12/17/2024
People walking

Building a Sustainable Ad Ecosystem with Creative IDs

At the IAB Tech Lab’s recent event in London, Emma Horton, Sustainability Director at XR, discussed how ACIF, (Ad Creative ID Framework) can help address these environmental impacts while simplifying the advertising supply chain.
RX Video Thumbnail

Watch Video: Meet RX

The world’s first real-time, AI-driven global metric for measuring representation
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content
10/7/2024

Reports

Spiral

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025
Report on screens

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.
5/16/2024

Videos

Case Studies

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour

Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
Drinks poured at a table

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
Shopping basket

Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
Team looking at papers

Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation